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BEAUTY EVENT · OCT 19–NOV 1 ·

Amazon Holiday Beauty Event 2026: the 25 advertised deals and flash calendar

Amazon's October 19 update names 25 example discounts, but a percentage in a press announcement is not proof of the current checkout price. Here's how to use its two-week schedule.

The confirmed event dates and the two kinds of discount

Amazon says the 2026 Holiday Beauty Event runs October 19 through November 1. Its general event message advertises up to 30% off selected beauty items, with separate 48-hour category windows advertising higher maxima on some eligible listings. A category's up-to amount is a ceiling on selected offers, not a guarantee for every product, brand or shopper. The October 19 article update added 25 shoppable examples. Every percentage below is Amazon's published editorial example, not a live basket price independently tested by this site.

Seven 48-hour category windows

October 19–20: makeup up to 40%. October 21–22: fragrance up to 35%. October 23–24: health and wellness up to 40%. October 25–26: men's grooming up to 35%. October 27–28: skin care up to 40%. October 29–30: hair care up to 40%. October 31–November 1: personal care up to 40%. Category windows do not establish an exact local checkout cutoff, and any specific listing may have separate restrictions or limited stock.

Four useful examples from the official October 19 list

Amazon advertised 51% off the medicube Mini Booster Pro Plus Cleansing Device Set; 25% off the Dyson Airwrap i.d. Multi-Styler plus Chitosan Serum Bundle; 30% off Anastasia Beverly Hills Liquid Lipstick Matte Saturated Longwear Color; and 31% off d'alba Piedmont Italian White Truffle First Spray Serum. The first two have separate watch pages in this site to check exact ASIN and set/bundle identity. Colors, device generations and contents may differ across listings. Do not interpret a press percentage as a guaranteed price available today.

All 25 examples — skin care, cleansing and treatment

From Amazon's October 19 list: d'alba Piedmont Italian White Truffle First Spray Serum 31%; COSRX Snail Mucin 96% Repairing Serum 3.38 oz 26%; Olay Regenerist Radiance Retinol Face Moisturizer 39%; COSRX Acne Pimple Patches (240 count) 35%; Kiehl's Ultra Facial Cream Daily Moisturizer 25%; TULA The Cult Classic Purifying Face Cleanser 25%; ELEMIS Pro-Collagen Cleansing Balm 20%; and goop Beauty Microderm Face Exfoliator 15%. These eight are historical advertised examples from that update; check current stock, size and price at the retailer.

All 25 examples — makeup and lip care

Amazon's list also includes Anastasia Beverly Hills Liquid Lipstick Matte Saturated Longwear Color 30%; Anastasia Beverly Hills Mini Eyeshadow Palettes 30%; LAURA GELLER Gilded Honey Glow Kit 30%; Charlotte Tilbury Big Lip Plumpgasm Lip Gloss 30%; Lancôme Lash Idôle Volumizing Mascara 20%; Clinique High Impact Easy Liquid Eyeliner 20%; and Burt's Bees Original Overnight Intensive Lip Treatment 30%. Shade or palette variant can change whether a given shopper qualifies.

All 25 examples — hair, body, fragrance and beauty devices

The remaining examples in Amazon's list are: medicube Mini Booster Pro Plus Cleansing Device Set 51%; Dyson Airwrap i.d. Multi-Styler plus Chitosan Serum Bundle 25%; Nexxus Styling Hairspray Maxximum Finish Firm Hold 25%; Pantene Daily Moisture Renewal Shampoo 20%; Dove Limited Edition Holiday Treats Body Wash Cinnamon Pumpkin Pie 23%; Bumble and bumble Don't Blow It Fine (H)air Styler Air Dry Cream 20%; Sol de Janeiro Cheirosa Hair & Body Fragrance Home and Away Bundle 22%; Sol de Janeiro Brazilian Bum Bum Cream Full Size + Travel Set 22%; Viktor&Rolf Flowerbomb Ruby Orchid Eau de Parfum 20%; and Armani Beauty Code Eau de Toilette Men's Cologne 20%. These ten complete the official 25-example list, not a separate current price audit.

Check true cost, delivery and return eligibility

Go from Amazon's official event article to the exact qualifying item. Confirm ASIN, bundle size or shade, seller identity, available stock, any coupon checkbox and its restrictions, final price with shipping and tax, and whether that listing is returnable. Amazon mentions fast free delivery benefits for Prime members, but no universal delivery deadline or eligibility for every marketplace seller is guaranteed. Avoid promising holiday shipping cutoffs not published for that order.

Keep October context out of November Cyber Monday headlines

November 30, 2026 is Cyber Monday. None of these October percentages is an announced price for that date. Use the October figures only as dated comparison evidence. To choose a deal, record the price shown at the time, compare like-for-like ASINs, and decide against the intended purchase and available budget.

Sources & further reading

Put the plan to work

Original editorial guidance from Cyber Monday Sale. Examples are illustrative; current retailer terms govern purchases.