Black Friday 2026 in the US: 23 categories, product previews, services and deal-checking rules

What's actually confirmed by November 5

Target has published five selected-category Early Black Friday offers for November 5–7; Kohl's has named November 6–8 previews and confirmed November 22–28 Black Friday / November 29–30 Cyber windows; Costco has an item-level November 27–30 catalog; Amazon Grocery has a separate Thanksgiving promotion. Best Buy, Walmart, Ulta and Home Depot have calendars or selected category offers. Do not repeat last year's price as a current deal.

TVs, computers and audio

Costco previews Sony BRAVIA 6 55/65-inch OLED models at $999.99–$1,199.99 depending on size, HP OmniBook 5 16-inch savings of $500, ASUS ZenBook DUO 14-inch savings of $250 and Sonos Arc Ultra soundbar at $849.99 after $250 off, for its Nov 27–30 advertised window. Store/online dates, bundle variants, quantities and availability differ. Best Buy will start new Friday doorbusters Nov 6 without implying the same model prices.

Toys, gaming and family entertainment

Target advertises 40% off selected toys Nov 5–7; Kohl's previews Toniebox 2 selected starter sets at $99.99 and selected LEGO at 40% off Nov 6–8; Costco previews a NEX Playground plus 12-month Play Pass bundle at $289.99 after $60 off Nov 27–30. A bundled software pass is not the same as a standalone annual-subscription markdown. Verify box contents, compatibility and return terms.

Fashion, shoes, travel goods and jewelry

Target lists 40% off selected sweats and 30% off Levi's Nov 5–7. Kohl's previews selected coats up to 60% off, sweaters and selected luggage discounts, and a wide selection of qualifying jewelry for Nov 6–8. Macy's Black Friday 2026 guide advertises selected family coats 40–70% off, selected handbags 30–50% off, and other fashion but not every SKU or day. Exact size, coupon and exclusions matter.

Home, kitchen, vacuums, pets and holiday décor

Target advertises up to 50% off selected kitchen appliances and 40% off specific holiday décor Nov 5–7. Kohl's previews Shark Rotator NV752 for $199.99 (reg. $399.99) Nov 6–8, with its extra coupon excluded. Costco previews Dyson Gen5detect Extra for $649.99 after $240 off, Ninja AutoBarista Pro at $659.99 after $160 off plus S&H, and Litter-Robot EVO bundle $75 off for Nov 27–30. Home Depot has selected tool/battery-kit BOGOs and holiday décor Nov 5–25, with spend rules on appliance savings.

Beauty and personal care

Kohl's Nov 6–8 previews up to 50% off selected Sephora Collection products and up to 30% off selected skincare, generally without extra coupons or Kohl's Cash on select items. Ulta's weekly digital ad previews exact standard Shark FlexStyle Winter Pearl SKU 2661181 at $199.99 Nov 1–7; selected medicube and Ulta Beauty Collection discounts Nov 8–14; and selected BaBylissPRO/Snif Nov 15–21. Do not substitute a different Shark/IonCurl SKU.

Food, seasonal grocery and hosting

Amazon Grocery's $25 meal assortment runs through Nov 26 in eligible Same-Day fresh-grocery ZIP codes, along with selected 40% party snacks Nov 2–14, 40% pre-made sides Nov 15–26 and 20–25% selected McCormick Nov 19–30. Walmart separately advertises an estimated $35 basket for ten, Target a $30 meal for six and Sam's Club about $160 for up to 16; ingredient lists and shopping conditions are not equivalent. These are Thanksgiving grocery values rather than Amazon Black Friday merchandise prices.

Digital subscriptions and services

Check creator tools, hosting, AI media, design courses, software subscriptions, memberships and experience gifts. The related BlackFridaySales.xyz category directory lists five existing service referral links (Descript, Railway, Higgsfield, ElevenLabs and HighLevel) clearly as affiliate referrals, NOT verified 2026 Black Friday discounts. It also offers direct merchant links for more categories. Always compare renewal pricing, usage limits, cancellation and refunds before choosing a subscription.

How to compare a claimed special

Write down exact product identifier, selected color, size and seller; the retailer's stated start/end calendar dates; coupon exclusions; required membership; available stock and delivery ZIP code; tax, shipping, installation and return conditions. Kohl's Cash is future redemption value and should not be subtracted from the current purchase as cash. If you cannot verify the final price at checkout, treat the number as an advertised preview, not a purchase-ready guarantee.

Sources & further reading

Put the plan to work

Original editorial guidance from Cyber Monday Sale. Examples are illustrative; current retailer terms govern purchases.