Apple TV 4K (4th generation)

Apple's new fourth-generation Apple TV 4K is available for preorder ahead of November 13 at a $299 announced U.S. price. This is launch pricing, not a holiday discount.

Manufacturer preorder · Not a discount

Choose your match: Apple TV 4K · fourth generation · A19 chip; exact configuration at Apple
Who it may suit: Someone upgrading their Apple streaming or smart-home setup who will use compatible TV, audio and services.
The trade-off: New-generation pricing is not a markdown; four-speaker home theater adds substantial accessory cost. Siri AI features have region, language and beta limits.
Check before buying: Fourth-generation model, TV/HDMI compatibility, Siri AI language and setup requirements, included versus separately needed accessories, streaming subscriptions, HomePod speaker generation/pair matching, warranty, shipping and returns.

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Official Apple manufacturer preorder

New release price — not a discount

From $299 · Apple TV 4K (4th generation), announced U.S. price · Manufacturer starting price — not a sale

Preorders announced: 2026-10-13. Retail availability planned: 2026-11-13. This is a schedule, not a real-time stock confirmation.

Apple announced the fourth-generation Apple TV 4K October 13 and opened preorders the same day, with retail availability planned November 13, 2026. The A19-based box includes far-field microphones for hands-free voice control and an updated Siri Remote. Apple also announced four-speaker surround sound with compatible HomePod mini 2 or HomePod (2nd generation) speaker pairs; front and rear pairs must match. Siri AI beta and supported regions/languages should be checked before purchase.

Apple's $299 launch price is not a confirmed Cyber Monday promotion. Check the exact model and supported home-theater configuration: buying four speakers and needed accessories increases full cost. Store inventory and delivery are not guaranteed.

Read official manufacturer announcement ↗ · Check live Apple pricing and availability ↗

Is there a checked offer?

Only a manufacturer preorder and starting price are recorded above; there is no verified Cyber Monday markdown. Confirm current retailer price and availability.

Official manufacturer launch watch checked Oct 17, 2026. This is not hands-on testing. Regional availability may vary. This product link is an ordinary non-affiliate retailer link.