Ulta 2026 Early Black Friday and Cyber Monday: dates, online rules and eligibility

New October 29 weekly deal preview: exact dates, not live checkout discounts

Ulta's retailer-issued Early Black Friday circular covers October 11–November 21 and its newly detailed shopping preview identifies specific online-only October 30–31 fragrance promotions, a future November 1–7 Winter Pearl Shark price, and selected brand/category discounts for November 8–21. As of October 29 these are announced FUTURE events; the retailer's currently active offers and exact item page still govern the checkout price. The digital circular can require JavaScript, so any item-level offer must be rechecked directly on its product page when the dates begin.

October 30–31: two online-only fragrances with exact linked variants

Ulta's upcoming two-day online-only preview lists 40% off Gucci Flora Gorgeous Jasmine Eau de Parfum, linked to 3.3 oz SKU 2599239, and 50% off Burberry Touch for Men Eau de Toilette, linked to 1.7 oz SKU 2090680. Other advertised selected brands include Beekman 1802, Ellis Brooklyn, Bed Head and Made by Mitchell, but exact brandwide eligibility and item prices have not been confirmed in this guide. The Gucci listing previously showed $188 regular, and the Burberry product page $93 regular with a SEPARATE 5% subscription quote; neither is an active 40%/50% checkout total. Both fragrance product pages say the brands are excluded from most coupons and the items cannot ship by air. Check exact size, region, shipping mode, stock, eligible cart price and date once live.

November 1–7: future $199.99 Shark FlexStyle links to Winter Pearl SKU 2661181

Ulta's week-two advertisement lists Shark Beauty FlexStyle Hair Blow Dryer & Multi-Styler at $199.99 November 1–7, with retailer promotion link to Winter Pearl SKU 2661181. The same Ulta item was listed for $229.99 versus $299.99 regular on October 29, so the future advertised amount would be $30 lower; it is NOT a current $199.99 offer. This is the STANDARD Winter Pearl FlexStyle, not the Strawberry Matcha IonCurl. Check attachment assortment, actual sale price, stock, eligible delivery and coupons when Nov 1 begins. No precise daily cutoff hour was provided.

November 8–14: generic IonCurl $279.99 and selected medicube 30% / Ulta Collection 40%

Ulta advertises a $279.99 offer on a selected Shark FlexStyle IonCurl for November 8–14, but the promotional link is a GENERAL IonCurl listing, not the tracked Strawberry Matcha SKU 2661207. Therefore no $279.99 future deal can honestly be attributed to the Strawberry Matcha variant, whose October 29 observed price was $349.99. The same weekly preview advertises 30% off SELECT medicube and 40% off SELECT Ulta Beauty Collection products; exact items, shades, sizes, channels and stacking limits vary. Do not assume the site's Amazon medicube Mini Booster Pro Plus device is eligible at Ulta.

November 15–21: selected BaBylissPRO and Snif 30% promotions

The third previewed week advertises 30% off qualifying BaBylissPRO hair tools and selected Snif fragrances during November 15–21. That does NOT mean all BaBylissPRO products, all Snif sizes or any specific model is 30% cheaper today. Verify brand exclusions, individual SKU, the store or online channel and the eventual discount at Ulta.

A dated timeline is not a verified order or a guaranteed Christmas arrival date

Ulta's Early Black Friday runs Oct 25–Nov 21; its later Black Friday and online-only Cyber Monday programs remain separate. The preview does not establish a universal holiday shipping cutoff, return extension, final item quantities or coupon stack. Make the full-cost comparison at checkout for the exact eligible variant. These site notes are dated retail research, not automatic price alerts.

October 29 SKU update: an active Winter Pearl FlexStyle price and a non-sale IonCurl

Ulta's exact Winter Pearl standard FlexStyle item 2661181 was marked SALE $229.99 versus $299.99 regular on October 29, with shipping stock displayed and no definite offer end date. Meanwhile Strawberry Matcha IonCurl item 2661207 listed $349.99; our old October 10 $249.99 figure is historical. These distinct products have different attachments and most Shark Beauty coupons are excluded. Neither is a verified November Cyber Monday deal.

Early Black Friday: active October 25 through November 21

Ulta's official calendar says Early Black Friday runs in store and online Oct 25–Nov 21, with WEEKLY deals up to 50% off select beauty products. The maxima apply only to eligible items. On October 26 its official promotions page shows up to 30% off K-Beauty through Oct 31, 30% off the Tarte Shape Tape Concealer collection, 25% off selected Clinique and up to 40% off eligible Curl products; check variant and current checkout on each listing.

Black Friday 2026 has two launch channels

According to Ulta's gift guide, Black Friday begins online November 21 at 8 p.m. Central Time and in stores November 22 at 10 a.m. local time, running through November 28. An online launch time is not an in-store opening time. Verify individual exclusions and selection.

Cyber Monday: online November 29 through December 1

Ulta states Cyber Monday is ONLINE ONLY, starting November 29 at 12 a.m. CT and ending December 1 at 2 a.m. CT. That is 1 a.m. ET November 29 through 3 a.m. ET December 1. As of October 26, the exact Cyber Monday discount ladder, item list, stock and codes remain unverified.

A separate Big Holiday Beauty Sale overlaps the dates

Ulta also advertises a Big Holiday Beauty Sale in-store and online November 29–December 24. It is a distinct event from the online-only Cyber Monday window. Do not promise that every Big Holiday Beauty Sale item qualifies for Cyber Monday pricing or that either event has one universal coupon.

The coupon and app tests

Select October 26 listings have separate app-only, online-only or in-store/online conditions. Ulta's advertised Buy 1 Get 1 50% off promotions reduce an equal- or lower-priced second item, not the first item automatically. Gifts with purchase may exclude pickup, same-day delivery or marketplace products. Checkout eligibility, size/shade and stacking rules determine the real savings.

Do not transplant a sale percentage to Dyson, Shark or fragrance

Shark Beauty is excluded from most Ulta coupons on the site's exact IonCurl listing; this event calendar does not confirm a Cyber Monday offer on that SKU. A historical Dyson or Amazon bundle percentage cannot be applied to a different Ulta configuration. Fragrance gifts, discovery sets and marketplace items require their own current listing, discount and return-policy checks.

Compare an early purchase with waiting

If an early deal suits the exact recipient and fits your target total, check returns and delivery before purchasing. You cannot know that November 29 will necessarily beat it. Record a dated price as a reference, not a guaranteed repeat or an automatic price alert.

Sources & further reading

Put the plan to work

Original editorial guidance from Cyber Monday Sale. Examples are illustrative; current retailer terms govern purchases.